IFCA Briefing Series 2023/24

Units covered

The Institute is pleased to be working with the Association of IFCA's on a series of briefings for IFCA members and officers.

The aim of these briefings are to provide the members and officers the opportunity to a) learn from recognised experts in marine and fisheries policy relevant to their role as a member of the IFCA and b) share their knowledge, skills and experience to support and enrich their role as a member and to share best practice.

There are three key policy areas that we will be sharing information on over the briefing series, each of which was identified in the Defra Spending Review in 2021

1) Marine spatial prioritisation (including marine planning and licensing)

2) Fisheries Management Plans and the Fisheries Act

3) Marine Protected Area management

The briefings will be held virtually over Zoom and will be no longer than 90 minutes in length.  Interested members and officers must register in advance to be sent the joining details.

Session 5 - Effective Marketing and Communications

9th October 15:30 - 17:00

Our fifth talk will be presented by Marketing Masterclass coach, Jane Harrad-Roberts FCIM

Jane supports the Association of Inshore Fisheries and Conservation Authority on Marketing and communications.  During this online briefing she will show you how effective marketing and Public Relations can help your IFCA to communicate more effectively with the general public, fishing community and VIP's. She will also discuss how to get the maximum impact by working smarter

Jane will be covering social media, press relations, using photos and video, ‘when to action’ and communication approval routes.

She will also cover Crisis Management and include lots of relevant case study examples with ideas to take away. There will be plenty of time for Q&A to explore your own opportunities.

Please note these events are only open to IFCA members and staff. All names will be checked before joining instructions are sent out